Artificial SuperIntelligence. Welcome to humanity’s extinction.
The Machine Intelligence Research Institute wanted to launch their book in the US and get as many tech influentials advocating for stronger Artificial SuperIntelligence regulation.
The campaign ran in San Francisco & New York.
In addition to answering the brief, we convinced them to publish the first chapter of their book in a secondary OOH campaign, because everyone needs to know what’s in this book.
